SECTION 1- ABOUT YOU
What is your gender?
<Please
select an option.>
-----------------------------------------
Male
Female
What age are you?
<Please
select an option.>
-----------------------------------------
Up to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65+
What is your current working
status?
<Please
select an option.>
-----------------------------------------
Working
full time (30 hours or more per week)
Working
part time (Up to 29 hours per week)
Self-employed
(full or part time)
Full-time
education
Other
(retired, unemployed, not working, homemaker
etc)
Which of the following best
describes your occupation?
<Please
select an option.>
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Admin/Secretarial/Clerical
IT/Computing/Internet
Medicine/Nursing/Health
Science
& Engineering
Business/Finance/Law
Advertising/Marketing/PR/Sales
Customer
Service/Call Centre
Leisure/Travel/Catering
Government/Local
Government
Teachers
(Secondary, Primary)
Social
Work/Community Work/Welfare Work
Armed
Forces/Emergency Services/Protective Services
Other
educations professional
FE/HE
teaching professionals
Human
Resources/Personnel
Journalism/Broadcasting/Writing
Housing
and Planning
Other
What type of accommodation
do you live in?
<Please
select an option.>
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Bought
with a mortgage
Owned
outright (no mortgage)
Rented
from a local authority/housing association
Rented
privately
Parents home
Rented
from an educational establishment
Other
Which of the following life
events do you expect to happen in the next
12 months?
<Please
select an option.>
-----------------------------------------
Get another
job
Buy a car
Move
to another place
Take
a long holiday
Buy a house
Get married
Become
a parent (again)
Which of the following do
you enjoy doing in your spare time?
And finally, What is your
gross annual household income?
<Please
select an option.>
-----------------------------------------
£19,999
or below
£20,000
to £29,999
£30,000
to £39,999
£40,000
to £49,999
£50,000
to £59,999
£60,000
to £69,999
£70,000
to £79,999
£90,000
or above
I'd
rather not say
SECTION 2 - YOUR GENERAL
INTERNET USE
How often do you access the
internet?
<Please
select an option.>
-----------------------------------------
Daily
(weekdays and weekends)
Several
times a week
About
once a week
Less
often than once a week
Where do you consume your
sports news, results and information?
Where do you currently watch
your live sports matches?
If you attend matches in stadiums,
where do you travel to watch matches?
I believe that internet sports
sites are a vital part of my daily consumption
of sport
<Please
select an option.>
-----------------------------------------
Strongly
disagree
Disagree
Neither
agree or disagree
Agree
Strongly
agree
How often do you make purchases
online?
<Please
select an option.>
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Never
Once a year
Once
every six months
Once
every two months
Once a month
Once a week
Daily
I sometimes buy products because
of their advertising
<Please
select an option.>
-----------------------------------------
Strongly
disagree
Disagree
Neither
agree or disagree
Agree
Strongly
agree
If a brand advertises on this
website then it must be trustworthy
<Please
select an option.>
-----------------------------------------
Strongly
disagree
Disagree
Neither
agree or disagree
Agree
Strongly
agree
What type of online gambling
do you do?
SECTION 3 - ABOUT
OUR SITES
What site did you come here
from ?
How often do you visit this
site ?
<Please
select an option.>
-----------------------------------------
First
time i've visited it
Daily
(weekdays and weekends)
Several
times a week
About
once a week
Less
often than once a week
What are your reasons for
visiting this site?
Which sections of this site
do you/have you regularly visited ?
Which sections of this site
do you not use?
Which of the following features
and improvements would you be interested
in seeing on the site, and please indicate
how interested you feel? (5 being very
interested and 1 being not at all interested)
The advertising on the website
has influenced my enjoyment of the site.
<Please
select an option.>
-----------------------------------------
Strongly
disagree
Disagree
Neither
agree or disagree
Agree
Strongly
agree
What makes you/would make
you return to the website?
If a wide range of seasonally
changing site branded merchandise was permanently
available, how often would you make a purchase?
<Please
select an option.>
-----------------------------------------
Never
Once a year
Once
every six months
Once
every two months
Once a month
Once a week
Daily
How did you find this site
originally?
<Please
select an option.>
-----------------------------------------
Search engine
Link
from another site
Recommended
by friend/colleague
Promotional
advertising (on shirts, in press etc)
Other
Would you be interested in
paying a small amount of money for membership
of the site if membership included free
merchandise and discount benefits from other
organisations?
<Please
select an option.>
-----------------------------------------
Yes
No
Depends
on price
Depends
on benefits
If a membership scheme was
set up please indicate what benefits you
would most like to receive in order of preference.
Highest Priority
<Please
select an option.>
-----------------------------------------
Free
merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
<Please
select an option.>
-----------------------------------------
Free
L-T.com merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
<Please
select an option.>
-----------------------------------------
Free
merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
<Please
select an option.>
-----------------------------------------
Free
merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
<Please
select an option.>
-----------------------------------------
Free
merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
Lowest Priority
<Please
select an option.>
-----------------------------------------
Free
merchandise gifts
Discounted
merchandise
Third
party discounts (travel, clothing etc)
Member
only competitions
Additional
site content
Printed
magazine/journal
Do you have any other suggestions
for the site that you feel we should consider,
or are there any other comments you would
like to add to your answers above?